This is the first word of advice any sales experts would give you. Use your customer loyalty software to tailor promotions to your best customers. 1. Our hope is that you can take a handful of these pointers and make them work in your business. 7 Ways How Digital Marketing Increase Sales . British shoppers won’t even wait around that long. We didn't always make it a sale. It’s easy to mark down items or steer customers toward the cheapest option. Focus on the existing customers . To win them over, start by clearly communicating your health and safety measures. Large retail chains with brick-and-mortar stores are closing up their shops at a rapid rate, and the continuing trend toward online shopping means that having a solid, user-friendly website where your customers can shop is vitally important. We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. “Treat each return like a sale. Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. We’ve written about these topics at length in previous posts, so if you’d like a crash course in upselling, cross-selling, and promoting impulse buys, check out the following: And here’s an informative video featuring Jennifer and Danila, the co-owners of Convey boutique in Toronto. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Set results goals (sales per month, amount per sale, profit per sale, etc.) These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. Cultivate strong relationships with your suppliers and communicate with them often. Use social media to position yourself as the place to shop and buy. The last thing you want is for shoppers to call you out for now walking the talk. During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. Another way to increase sales is to motivate the Sales team. It doesn’t have to be too complicated. What about the Independence Day or the holiday season? That just wouldn’t work with a traditional till system,” says founders David Caldana & Justin Kowbel. Always have additional registers ready-to-go. Advanced retail analytics tools can help your company get a better view of your market, find more opportunities for growth, price your products more effectively, and adhere to your objectives and targets. But the fact that it’s so easy with Vend is such a blessing.”. There’s no shortage of platforms on which you can communicate with your customers. Sometimes just moving racks or a table outside was all it took. 7 Simple Ways on How To Increase Sales 1. Forecast demand – You can forecast demand by looking at historical data, current trends, and by factoring in a bit of your intuition. 1. “At peak times…we can add a new till instantly by switching on another iPad. The key is to share the areas of your why that would resonate with your target customer.”, She continues, “Training your staff so that they know and can articulate the “story”, and by having a well-designed mission statement hanging in a prominent location where customers can easily view & read it. According to him, in order to effectively get your staff to drive sales, you need to: We’ve talked about retail staffing quite a bit on the Vend blog, so rather than rehashing everything we’ve said before, we’ll end this section with a handful of pointers for you to think about: One of the keys to boosting your retail revenue is setting sales targets. Increasing sales and revenue is a fundamental process underlying strategic business growth, but doing so is easier said than done. Get involved with community events. In fact, it’s been a strategic tactic for retailers since the beginning of the century. Start a Free Trial of Constant Contact for Retail. Communicate with your customers often, and ensure that your messages are on point. Nurture Leads with Email Marketing. Liquidate aging inventory. So, if you have a good and authentic story to tell, by all means, do it. Click-and-collect not only gets people through your doors, but it’s been proven to increase in-store sales as well. Are you a Vend customer? Some of the biggest and most successful players in retail are obsessed with their customers. However, … She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Below are five tips to help you boost sales and increase store revenue. Get all the tools you need to quickly find new customers and grow your retail store’s sales. To remind people about Easter, this Target location set up a big sign near its entrance encouraging guests to visit their Easter shop. What will your store look like around Mother’s Day? You will receive a confirmation email shortly. They love excitement. To improve the sales in your business, focus on the customers and shift to increasing sales performance rather than profit. As, Train your staff to wow shoppers within the first few seconds. “My best tip is to share YOUR story,” says Sonja Thompkins, a business coach for brick and mortar boutiques. Boosting January Sales. Statistics Canada says retailers made $54.6 billion in sales in October, marking the sixth monthly increase since April’s record decline at the start of the Covid-19 pandemic. If you’re using Vend, for example you can connect Vend and Pointy, and your inventory data will automatically be displayed on your Business Profile on Google Search and Maps when consumers search for your business name or, potentially, for a product that you have in stock. Make it your business to give your customers what they want, and they will do business and buy from you. Are your customers the center of your decision-making? Plan out your window display and merchandising initiatives to the tee. That’s why you need to ensure that each person who’s going through the returns process has an amazing experience. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. The idea is to grab any free coverage possible. Are you ready to learn more about in-store pickup? If you’ve landed on this post, chances are you’re looking to increase sales in your store. These are just a few ideas you can use to increase sales in your retail business. Research has shown about 45% of those who have opted for in-store pickup bought something else during their trip to the store.Shortcode. Attracting new customers is a good thing. But attracting new customers is not the only way to increase your sales. Matthew Hudson wrote about retail for The Balance Small Business, and has almost three decades of experience in the retail industry. We accomplished this by partnering with a local charity and creating an event in our store. Once you’ve set your goals, communicate them with your team and keep them top of mind throughout the day. But the more people who see your ad but don’t want what you see, the worse you’ll perform. As far as appearances go, we’re willing to bet that the company on the left gets more business. Increase Sales at Your Liquor Store with KORONA. Encourage Your Sales Staff to Suggestive Sell. Have an inventory management system with stock level alerts, accurate reporting, and effective product ordering features. If they are knowledgeable they will share their passion with confidence.”. To continue driving traffic and sales, you need to keep your visuals fresh. Consider newspaper ads, magazines, specialty publications and other forms of marketing. That will cost you money. Send abandoned cart emails According to SalesCycle, more than … Just practical, award-winning content sent straight to your inbox. Data science is … Or perhaps things are going great and you want to keep the momentum. When presenting for Google’s Get Your Business Online program, I talk about the importance of the micro-moment: a moment in which consumers need to know, go, do or buy. 1. We know this is a tough time for retailers, so we hope you find these tips useful. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers … Always have enough working capital so you’ll never be short of funds when it’s time to order products. Mobile POS solutions enable you to untether the checkout process, so you can ring up sales from anywhere in the store (e.g. There will be a section called ‘Your Sales’, which will show a progress bar of the user’s sales target. Offer value-added services and products. How to Increase Your Online Sales (Quickly) There are many simple ways to improve your online sales. Now that you're aware of the metrics you need to track for improving your online sales, here are ten changes you make right away: 1. Use a unique promotional event to generate a buzz about your business. What can you do right now to learn more about your target market? That amounts to estimated retail sales of between $755 and $766 billion. Improve your retail company in five simple steps. 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